The Future Firefighter

Join host Chris Baker and guest Ben May as they discuss why marketing is important for the future firefighter. During this episode, we cover a wide range of topics, including what is marketing and why it is so important, what is a brand and the most trusted brand in America, brand evolution of the fire service, and why the future firefighter is responsible for representing the brand of the entire fire service. Sponsored by Globe: https://globe.msasafety.com/supraflex The best way to keep up with Fire Engineering? Get our regular e-Newsletter: www.fireengineering.com/enewsletter.